Team

The team behind the playbook. Six designers, shipping every week.

The People

Six designers across Brand, Demand, Supply, and Frontier. Each owns a domain. All share the same workflow.

Max (Maxence Mauduit)

Experienced Product Designer and CDO

Brand systems, AI-native workflows, and design ops. Leads the team and the design function.

0→1 BuilderSystems ThinkerProduct StrategistDesign Leader

Elle (신성욱)

Product Designer

Ads self-serve (ads-center). Structural improvements, Storybook coverage, and scalable system patterns.

Efficient OperationsSimplified Complexity

Joy (배희준)

Product Designer

Frontier products: PointHub, LinePay, and PlayHub. Engagement-driven ad experiences.

playful experienceinteraction design

Jia (Sophie Cui)

Principal Product Designer

Supply-side products. Publisher SDK, Benefit Hub, and revenue-generating experiences.

unconventional methodsgoal-orientedtrend-hunter

Rina (Erin Lee)

Product Designer

Supply experience. UI/UX for Benefit Hub and the Dash internal operations system.

UI/UXUsability ImprovementSystem Designlogical thinking

Mido (정초원)

Product Design intern

Game user-acquisition product. Building standalone UA flows end-to-end in code.

Product DesignInteraction DesignUX/UI

How We Hire

Two seniority tiers, with two profiles inside the senior tier. The shape that fits depends on where you are in your career and how you express the foundations.

Junior

Apprentice

Builds in code from day one. No mockup-and-handoff habits to unlearn — they did not grow up in that workflow. Develops judgment, accountability, articulation, and discovery in flight, supported by the harness and the senior team.

Experienced PD

We evaluate four skills only, and execution is none of them. Capacity to run discovery. Articulation precise enough for machines to act on. Judgment about what makes a design good. Accountability for the result. Execution is AI's job.

Generalist

Spans every layer from discovery to delivery. Picks up unfamiliar parts of the system and ships through them. Most valuable when the role stretches into PM or engineering territory and the work has to keep moving.

Specialist

Goes deep on one craft — visual identity, motion, brand systems, interaction patterns. Owns that surface across the org. In a world where anyone can produce good-enough output, the specialist is what makes the work feel unmistakably ours.

Want in?

We're building an AI-native design team. If you ship in code, think in systems, and care about craft, reach out.